+34 (911) 191 716
+34 (603) 165 954
The Central office of Madrid


    1. Home
    2. /
    3. Franchising


We believe we have put together a comprehensive package for any franchisee, maximizing the potential for growth and income generation and through SFA we can do exactly this. If you want Ronaldinho (FC Barcelona Ambassador) or Thiago Alcantara (Bayern Munich) for example, for one of your events and you have the budget, we can get them. If you want FC Barcelona or Real Madrid (including first teams) to come over and you have the budget, we can make that happen too.




There is a culture at some professional football academies of selecting players purely for certain attributes such as rate, physique or height, not to mention when your father knows someone at the club and these considerations often override a player’s technical abilities. Players are taken on at a very young age (often aged 5), put under a lot of pressure and expected to do what’s best for the team rather than their own personal development. As a result, many talented players are released from academies and written-off at when they are 6 or 7 years old.


Therefore, there’s an opportunity to bring together players who, for whatever reason, have been overlooked or released by professional academies that believe sometimes that a 9 or 10 year old kid has no chance for a professional football career cause his time passed by, but they just need the opportunity and incentive because he / she still have the ability and desire to demonstrate it in the game.


With a group of players working for the same aim, giving them training focused on their specific needs, working in an environment where they are challenged to try and develop new skills, working outside of their comfort zones with no fear of recrimination if they make mistakes, our players, with renewed beliefs and hunger for success, joined with our contacts at professional clubs, we can do great things.


If in addition we can give them a chance to shine at the highest level from a relatively young age, we will increase motivation, self-belief and team-spirit, we provide a window for these players to be seen and we will enhanced our reputation of producing high quality players. Through SFA we have excellent opportunities for young players in the Spanish National Leagues and through the Spanish Youth Development set-up./p>



Training needs to focus on the “four corners of long-term player development”: Technical, physical, physiological and social.



Skills based on an environment of having fun in a high-rate training. If a player has a weakness he should work on it instead of let it stay. Players should be good in their technical ability, two footed, with ability in the air, with excellent first touch, agile and with many other attributes. Young players should not be limited to play just in one position because they all develop in different ways, they should learn how to play anywhere on the pitch and slowly improve their skills depending on the type of player they are most suited to be.



With specific emphasis on physical training we can bring out the athlete that is inside of each player. We must know that some players will always have a lighter body build than others, but with the correct training on areas such as core and lateral strength this should not be a hindrance. Indeed, from our point of view, being a light or small player, doesn’t mean that he / she isn’t skilful, they may have been discarded by other academies, but giving the correct training and diet, they may still have what they need to become a great player. Football has been dominated by players like Pele, Messi (not tall) or Maradona (short and one of the most one-footed players you will ever see). Attention should also be paid to those borned later in the school year, they will look slight cause they still have to develop because they are few months behind the older players.



This is the more daunting subject to deal with for a coach, and is often overlooked in the four corners and tries to be solved by psychology because it seems to be the better way to control this. However, by merely focusing on psychology we overlook areas such as the neurological system including balance and muscular coordination. Working with a young player’s mentality needs focusing on how the muscles work together. By improving balance and the development of fast-twitch muscles we can give players an edge not given in most training.



It is important that players have qualities such as humility, honesty and a strong ethic, but when a coach only has a player for a few hours per week, parents need to feel part of the development process. In the typical professional academy parents are put to one side and not told much at all, this means that when the player is at home, the development can be forgotten. By keeping parents informed and involved by regular meetings with coaches, dieticians, fitness coaches etc. the process of player development becomes a lifestyle rather than simply a couple of hours a week with a coach.



It should always be remembered that the aim of our program is to produce footballers through SFA, therefore, we need to include a strong element of football training in order to be taken seriously. On SFA we have focused on Football Skills training from a young age in separate training sessions. With the proliferation of Junior Football teams most players are getting plenty of competitive football, so we find no need to set-up football teams. As we develop the squads, we work with them outdoors on football training, often bringing in specialist coaches to work with the teams and individuals.



We need to provide a complete and bespoke training, and not the same regime for everyone. Training should be varied, intense but fun, with coaches specialized in all the different areas to create a complete player.


Players will train at development centers across each region with the best players and coaches from each of these centers, and then brought in to one central location. We ask young players to go that extra yard for training, to be able to cope with the pressure of a competitive environment, to learn to work as part of a team and to give them a sense of achievement and belonging, we need to give them a common focus for all their efforts. All this comes from the common goal of wishing to make him / her a professional footballer, which it is our ultimate aim, but what if we could give them something more? An opportunity to perform at National level from a very young age, somewhere where ability counts and not just whether you can push the opposition off the ball, we give them a chance to feel recognized and rewarded for their efforts and we also increase motivation.


We have strong links with professional football academies, agents with the view of eventually place those ones that are good enough in professional football clubs of whatever level and we will provide the best possible representation. The players we believe we can work with, will be asked to sign contracts to reflect our commitment with them.


This will achieve three main aims:

1. It attracts and motivates the best players and gives them a vision of where our training is leading to.

2. It creates a future funding source to enable us to develop what we are doing.
3. It enables us to bring in the best coaches and players and consolidates our reputation as leaders in young footballers development.
If a player is showing great potential we have the links, both here and abroad, to find a professional team to suit.


We should not forget though that many players will not have what is needed to become a professional footballer but will still be keen to make a career from football and, we have been and will continue to work closely with the Spanish FA and their Regional FA´s in raising awareness of the availability of other opportunities in coaching and refereeing.

For example, Catalonia FA (where FC Barcelona is based) have the Young Coaches Association where players aged 14 can join in a variety of coaching courses with a substantial discount on their level 1 badge when they reach 16. This also increases young players understanding of the game enabling them to make better decisions on the pitch.

If we are serious about developing something lasting, it is our opinion that eventually we need to establish our own, purpose-designed training venues. The venues will need to be of competition standard, in a central location. Soccer schools will be run from the venue and taken into the schools and community with the majority of our older players earning a wage from coaching Futsal with us, thus enabling them to train on a daily basis and be in effect semi-professional.

The venue would need considerable investment from the private sector and sponsorship, and SFA can help in search this financial support at worldwide level.







We have a range of merchandising brands we can make available to franchises from the Real Madrid Foundation to FC Barcelona and the Spanish National Team. All franchises will be given access to these products.


Franchises will be granted permission to use all trademarks associated with SFA in accordance with the Franchise Agreement.



The franchise costs include the set-up costs of a website with the SFA identity and any assistance needed in the running and editing of the site will be provided.


It is essential for any modern organization to have a presence on social media such as Facebook and Twitter and we can provide any assistance needed on this front.


We are confident that the experience gained by all the organizations that have combined to form the SFA Franchises will be able to give the best possible advice and assistance as you develop your business. The best thing about a franchise is the interest of both parts, the franchisee and franchisor, to make success of it and we are totally committed to make this happen.

You will be given contact details of all the relevant departments and we pledge to do our very best to act as fast as possible to resolve any issues you may have.


All projects we have as part of the franchise are open to you to develop and we consider ourselves to be part of one big family with clear minded people. So please, any issues, just get in touch.


If we don’t know the answer we are pretty sure we know someone who does!

As we all know, too often it’s "who you know", and not "what you know" what it counts. We have had many years of building relationships with National FAs, National governments and authorities, professional and amateur Football Clubs, Schools, Investors, Sponsors and many more. As a part of the SFA franchise, you will be given all the back-up you need in building these important relationships.



It is essential that each Franchise produces a business plan and a template can be supplied for this. Franchisees should not be daunted by this as we have a standard template with every assistance given in its production and if needed we can recommend the services of an excellent accountant.



1. Executive Summary

2. Business overview
- Introduction
- Current position
- Competitive advantage
- Growth plan

3. Business strategy
- Tactics
- Strategic issues
- Core values

4. Marketing
- SWOT and critical success factors
- Market research
- Distribution channels
- Strategic alliances
- E-commerce and technology
- Tactical promotion plan
- Marketing budget
- Credibility and risk reduction

5. Team and management structure
- Skills, experience, training and retention
- Advisors
- Management systems

6. Financial budgets and forecasts
- Profit and loss forecast
- Cash flow forecast
- Balance sheet forecast
- Capital expenditure budget
- Break-even analysis


SFA will organize regular training camps at a central location where Franchisees are expected to be attending and coaches working within the franchise will be invited. The aim of these training camps is to discuss as a group what way we should follow, to exchange ideas with other franchisees and to spend some time in company of one of our top spanish coaches to learn new techniques and skills.


SFA will make available to all the franchises of the organization of further training camps, coaches from top Spanish clubs. Though these will be at the expense of the franchises, they can be used to generate further income and recruit new coaches for the franchise, and can be held “at home” in the franchise territory or in Spain, depending on the franchise requirements.



Any coach in charge of a session will be at least FA qualified with up to date Child Protection Checks and First Aid qualifications. At every session, there will be a first aid bag, an accident report book and a record of all attendees. Random checks will be carried out to ensure this is adhered to.


The SFA Child Protection Policy will be printed-out, read and signed by all coaches.


Every coach and organization needs Insurance. Public Liability for the Franchise and Coaches Insurance. We can provide the best advice in seeking the best insurance for your needs.


We can provide excellent representation through top Football Agents plus contracts to ensure that if you are responsible for the development of a player, you are not ignored financially. This can take the form of either a Scouting Contract agreed with a professional academy or a Representational Contract if the player is looking to sign professional forms.

We have our own team of Solicitors and Sports lawyers who can help with any legal matters but we recommend Franchisees to seek independent legal advice before entering into any Franchise.

SFA Franchise booklet  Go to franchise site SFA